Monday, September 16, 2019
Place of Business I would like to work upon graduation Essay
The contemporary state of affairs in relation to the crisis facing the pharmacy and hospital in general is both compelling and confounding. The decisions based on the recruitment hiring, retention and staffing makes the crisis very compelling as they are usually given the first priority for a majority of managers in the pharmacy departments in hospitals. Similarly the problem is confounding as a majority of the pharmacy departments appear to be facing a worsening situation for these crises and there is no tangible solution and at times the least elusive and frustrating for the people involved.            Many hospitals have increased salaries for their pharmacists to be in line with the market demand, but the problem gets more complex when the managers find out that the profit drug stores chains have double or at least increased their salaries and wages for the qualified pharmacists at a faster rate than theirs. The profession has tried to create an increasing demand for its expertise; but apparently the limited number of pharmacists characterizing the low staffing in the hospitals seems to be undermining these efforts. The safety initiatives on the part of medication have enhanced the demand for the pharmacists. (Diane A, 2001)            One of the most glaring statements that are normally made by most medical staff is that they need pharmacists doing the rounds like physicians, nurses in order to monitor and at the same time improve medication quality in the hospitals. Often, the question asked by most people is why the lack of pharmacists if patients, nurses, physicians are already present. If all these medical staff are able to be present everyday and doing the rounds why then can’t pharmacists also be there every day. By restructuring what the pharmacists and hospitals do and how they do them then the response to the patient health care can it be greatly possible to achieve this.            The curriculum provided for by the all pharm D has effectively reduce the supply of pharmacists in the recent past in spite of the increased number of new colleges offering pharmacy as a course. Thus the agony facing most hospital managers has been that of who will be around during the night shifts like other medical practitioners and at other odd times other than the weekdays. For a majority of pharmacy departments, technology which has seen the advent of automation has contributed very little to alleviate these problems. Most of the hospitals including those with the state- of- the art physician order entry systems have equally been faced with the situation of having to look for pharmacists to enter the orders of medication in the pharmacy records. Even though there have been attempts to address this issue with some technicians assuming the role of pharmacist and other duties that they do perform; the demand for pharmacists has by far outdone the place with which the technicians do get assimilated in to the system. In addition, the rate as well as the number with which new drugs are being approved by FDA, together with the complexity of application of the said drugs, has compounded the problems facing the institutions and the practice.            There are not so many pharmacists who can effectively command a great sense of knowledge on the entire inventory of drugs found in this institution’s formularies. The effect brought about by this is that of pharmacists having the desire and ready to specialize which complicates the problem of recruitment of qualified personnel even further. Ideally these are the issues that Norfow hospital and many other hospital institutions have to grapple with. (Frederick J. 2002)            The increasing number in new colleges of pharmacy will not solve the staffing problem in the short term. What this step is brand to offer little or no solution in the short term. The solution that is offered by such a measure is only in the long- term at some intermediate point and as such has to be factored within context of financial constraints. With this various questions like, can the existing colleges find the appropriate faculty as well as clinical rotations so as to expand class sizes in a significant proportion. Is it possible for organized pharmacy to have a union that is able to speak in one voice when faced with the issue of different constituencies that are within the profession having various needs as well as incentives. The glaring dichotomy that exists between the health care system and chair during store pharmacy practice has often made it very difficult to offer training to pharmacists to become generalists in the profession with the ability to successfully practice in these two direct working environment. Thus when the shift plus is shifted to other profession to offer guidance or direction might not be much of a better solution. (Frederick J. 2002)            Most pharmacists often wonder whether the shrinking gap that exists between the wages and salaries of physicians and pharmacists makes the prospect of pursuing pharmacy practice. The pharmacy department may face staffing problems where acute shortages of staff may affect the way prescriptions are handled .Staff in the pharmacy department are needed to handle the screening, packaging , keying in and dispensing to patients. Patients tend to take longer periods of time waiting to be served due to the low or inadequate staffing levels. Staff shortages create room for other complex problems like inefficient record management which could lead to inadequate drug supply control. At times drugs could run out of stock causing inconveniences to patients. Appropriate measures like adequate staffing management would ensure effective record management and replenishment or reorder levels could be done to ensure that drugs do not run completely out of stock. This will be a step forward to ensure patient satisfaction levels are higher. This would translate to more trust on the pharmacy department as well as on the entire hospital at large. Less staffing would make pharmacists to be overworked as they would be extremely busy. This would see them fatigued. Staffing problems in hospitals occurs in the technical department. Limited numbers of qualified pharmacists may be due to lesser people pursuing pharmacy. Again others claim that the remuneration in hospitals is poor and hence shy off venturing into it. Retaining the staff already working is a difficult task but it is very critical and pharmacy managers should be keen to consider it. (http://www.careerpharm.com/employer/resources/Parker.pdf)             High turnover rates in pharmacy could be attributed to increased workload as well as stress associated with pharmacy. Hospitals ought to recruit more staff both technicians and support staff to reduce the workload pharmacists have.             Turns over rates are influenced by the working environment, training, stress and skill mix. Managers should ensure that the working environment is conducive for the pharmacists as well as their support staff. Roles should be clearly defined so that each staff understands their duties and responsibilities. Conflicting roles would work to demoralize the employees who may seek other opportunities. Clearly defined duties work to enhance the efficiency of any organization and pharmacy managers should ensure role clarity and well defined responsibilities. Effective training works to increase employees and consequently their retention will be attained .The pharmacy department should be well structured and it should allow for progression of pharmacists by effective training. The hospital should allow for professional growth if its goals are to be achieved. This is because employees seek to stick to jobs that offer them professional growth. Training could be done through research opportunities and through conference attendance where people learn of new experiences from experts. Encouraging continued professional development for instance by offering loans to those interested in furthering their studies would work as an incentive to work. It would increase motivation of the staff members and consequently their retention. Provision of an effective or appropriate technical and administrative support would reduce the work load that pharmacists have. Managers ought to be very cautious to hire multi skilled technicians who can multitask thus saving time for the pharmacists. (Cooke M and Pharm M, 2000).             Utilizing locum pharmacists is also an appropriate measure in solving the workload problem. Locum pharmacists who are mostly from abroad can be utilized. They offer appropriate services as they have the appropriate training. Quality of work done is therefore not jeopardized. The hospital can utilize part time workers who can be sought during when need arises for instance when absenteeism occurs.             Efficiency can be improved and workload deceased if positive changes are incorporated. Effective labeling of drugs would save time taken searching for them. To retain the staff in pharmacy one can use the joint approach method whereby hospitals can embrace staff working in other areas for instance in the community or with the general practitioner GP. Care should however be taken to ensure that the timing does not clash and that they still retain their roles. Their hiring should not staff adversely affect the links between the hospital and the outside community. Pharmacy managers should ensure that the system allows staff to move upwards as long as they acquire the appropriate skill. As long as they acquire the appropriate skills pharmacists should rise up the social ladder and their salaries should increase with time. Encouraging staff members to advance their skill acquisition would work to benefit both the staff and the hospital at large. Pharmacists and other support staff should not be paid below what the market dictates as that would act as a disincentive for them to work. It would only lead to increased job turn over rates.             Inadequate staffing means that the prescription levels are high and patient have to delay before being served. Adopting appropriate technology and re-engineering the administrative procedures would work to increase effectiveness and efficiency in pharmacies. (http://www.careerpharm.com/employer/resources/Parker.pdf)             Pharmacy educators have a role to play in ensuring that the declining numbers of enrollments are stopped. People opt for other careers due to the workload and decreased job satisfaction perceived to be associated with pharmacy. Increased educational time period to acquire pharmacy licensing has also decreased the number of enrollments in pharmacy. It discourages potential pharmacists who opt for other careers which can be pursued at shorter durations or periods.             Staff shortages precipitate temporary cutbacks in the operational hours of pharmacies. Better technology would result to automation which can reduce the workload on the existing staff thus reducing their turnover. Attractive packages like good salaries and other benefits like offering a company car would work to attract new staff. New and improved workflow enhancements can make the processing of prescription very efficient. Use of administrative software s like TechRX and Script Pro can help in increasing the efficiency in pharmacies.             Additional training on technicians would equip them with appropriate skills to handle questions from patients, administering claims as well as checking for errors. Introduction of more education, training and competency exams would work to increase the quality and quantity of work produced by technicians. The move to encourage pharmacy students by offering financial aid to students and schools of pharmacy also works to increase the number of qualified staff in pharmacy.             Retaining good pharmacists will entail recruiting the appropriate person, offering satisfactory work, creating an empowered environment that focuses on development excellence as well as being involved in professional organization. Hiring pharmacists should be after effective consideration whether a hospital is willing and capable to invest in training a recent graduate or is looking for one with a wealth of experience. Satisfactory work optimizes the workers satisfaction levels and consequently their motivation and retention. Developmental excellence is about ensuring sustainable and continuous quality improvement through training. (Brannick J. and Harris J, 1999).  Internal pathway to for growth entails enrollment of pharmacists to degree programs as well as technician enrollment in pharmacy schools. Encouraging staff members to be active in professional organizations where they can gain collective benefits acts as an incentive for them. Pharmacy staff can be encouraged to participate in pharmacy school activities where they can act as mentors to the student. Such a move may increase the pharmacists’ retention as it could increase their job satisfaction levels. (Cooke M and Pharm M, 2000).             Retired pharmacists can return to their jobs to cover for the junior staff who seeks advancement in pharmacy practice. Hospitals ought to be willing to accommodate such staff. Both parties would benefit from such an arrangement. The hospital would gain from the experience and skills as the retired staff gets a chance to earn extra income without the pressure of working on full time basis. Since such staffs are very experienced they can be consulted for advice by the inexperienced staff. Again they help in reducing the workload that is brought about by reduced staff and increased patients seeking to be served. With staff shortages hospital pharmacies are unable to handle or meet the demands posed by patients. The staff shortages are caused by some staff seeking jobs in other places offering better packages, those on maternity leave or those opting for locum which is not as demanding as full time pharmacy practice. This is worsened by reduced numbers of pharmacy graduates.             Placing the staff in positions that they are most appropriate based on their experience; interests as well as their training would ensure that staff retention is realized as they are motivated. Incentives like occasional paid for trips, movie tickets or dinners can work as incentives for employees and would work to increase their motivation. Good communication is very vital as the staff members can effectively air their views or grievances and the hospital management can respond effectively. The overall effect of this would be increased satisfaction levels and the staff turnover would be minimal. (Cooke M and Pharm M, 2000). References: Cooke M and Pharm M. 2000. What pharmacy managers can do to retain staff. Hospital Pharmacist. Vol 7. No 1 p2. James Frederick. 2002. Staff shortage acute and still growing. Pharmacist Shortage, pharmacies, statistics Drug Store News. Patrick E. Parker, M.S.P.2002. Recruiting and Retaining Staff: A Midsize Hospital Experience. Retrieved on 28th November 2007 from: http://www.careerpharm.com/employer/resources/Parker.pdf Arthur Diane. 2001. The employee recruitment and retention handbook. Amacom Books. Brannick J. and Harris J. 1999. Finding and Keeping Great Employees. Amacom Forrest
Sunday, September 15, 2019
Jack Kerouac’s On The Road
The ideas presented in the novel about life, beliefs, different feelings, and the kind of harassers depicted shaped America's youth culture for decades and the book became a sort of icon for this generation. On the Road provoked a change in the consciousness of the country. As Kerouac friend, William Burroughs, wrote, â€Å"It sold a trillion Levies, a million espresso coffee machines, and also sent countless kids on the road†(Change, 2007). Moreover, Kerouac book was also used as a gulled for several people In their road trips.In this essay, I will try to examine the way in which On the Road gives voice to the new social attitude which emerged after the publication of the book and it is known as the ‘beat' generation. The novel seems to promote a series of revolutionary values against the official conventions of America. In this way, traditional family values of responsibility, morality, religious ideas and working hard -as the family portrayed in Capote's In Cold Bloo d- are oppositely represented in the novel. Dean Mortality refuses to assume the social responsibilities that society imposes upon him.He Is with two women at the same time, so he Is not faithful to his wife. Moreover, he leaves his wife and children and goes on the road without worrying about their welfare. He Is very Irresponsible and because of him many people suffer. An example to Illustrate this would be noon have absolutely no regard for anybody but yourself and you damned kicks†¦ †(Kerouac, 1972: 182). Besides, both Dean and Sal are always short of money but they do not care about it and go on the road anyway. They do not have a permanent Job or work hard to keep the Jobs they get in some cities they arrive.Although, Sal writes book and tries to sell them, he is always has to ask her generous aunt to send him money. Then, both Dean and Sal have another philosophy of live, they want to have fun without responsibility and they do not care about American rotational v alues. Therefore, the novel presents a detachment from the American conventional society. This detachment from American traditional values created a new social attitude, depicted in Kerouac novel, which showed restlessness and dissatisfaction.The These people were idealistic and yearn for something more than the conformity of a prosperous society, which had became flourishing after the World War II to turn into one of the most powerful countries in the world. In the novel we can see how the characters go on the road because they are not satisfied with their lives and desire to get freedom. In that way, we can see the road as an open path which gives freedom as well as thrill of movement. With these Journeys, the characters also reflect the Joy of being young and alive, with no money in their pockets but no obligation either.A part from traveling, characters seem to vindicate the use of drugs, drink, sex, and music since these are the most characteristic things of their trips. These also help them in the search of the release they are looking for. Moreover, crossing the country in that way was only possible because at that time there were many motorways due to the prosperity of the country and cars began to e accessible for more people. In the novel, we can see how the car represents the consumer society of the time and how the characters do not fit into it.For instance, Sal made his first travel to the West by hitchhiking because he does not have money. Later, in another travel, Dean bought a new car -although he does it with all the money he had saved, leaving his wife without anything. This is something very important because for them the car is their dream of freedom. They can go wherever they want without depending on anybody, that is, without hitchhiking. However, when Dean picks up Sal for the first time with his new car, Sal realizes that it was already broken: â€Å"The radio was not working.It was a brand-new car bought five days ago, and already it was broken†(Kerouac, 1972: 111). In addition, we can also see this consumption in other aspects such as when Sal goes to the opera and wears a friend's suit. He feels on the top of the world (Kerouac, 1972: 51). Another aspect that we can see in the novel is that Dean and Sal go on the road since they yearn for new experiences which can contribute to their personal development as individuals. For them, life is a process and they want to find its meaning.They do not stop moving because they feel the necessity to do so. Several examples to illustrate this can be â€Å"we were performing our one and noble function of the time, move†(Kerouac, 1972: 127); â€Å"the road must eventually lead to the whole world†(Kerouac, 1972: 216). Traveling on the road also gives the characters self- knowledge and even maturity. Then, moving seems to be a necessary tactic for survival. This is connected with the fact that the real Journeys turn to be inward journeys for each charac ter. This is better seen in Sal Paradise.He seems to be searching for something since his Journeys are like quest for values or beliefs. He mess to get it while he is on the move, but the moment he stops, he wants to come back. He does not find what he is looking for. For instance, the first time he arrives San Francisco, after having wished going to the west a lot, he feels lonely and he wants to come back. He does not find the ‘paradise' he was looking for and so he has to keep moving. Society. He feels lonely, restless and depressed. He is also afraid of falling in love: â€Å"a girl like that scares me†(Kerouac, 1972: 214).He described himself as â€Å"l like too many things and get all confused and hung-up running from one falling star to another till I drop†(Kerouac, 1972: 120). It seems that Sal is disappointed about America. When he arrives at San Francisco he realizes that the continent is not big any more, there is a limit: â€Å"we can't go any fart her 'cause there anti no more land†(Kerouac, 1972: 161). Or when he tries to sit on the banks of the Mississippi River he cannot because the access is blocked with a fence (Kerouac, 1972: 141).The freedom and well-being he is looking for at first is represented by the West, which is also a symbol for future, prosperity and renovation. It is also associated with the traditional idea of the American Dream. On the other hand, the East is considered old, stagnant, intellectual, and he does not want to belong to that. The more Sal is reaching west, the best he feels: †it was getting better as I got deeper into Iowa†(Kerouac, 1972: 20). Therefore, there are two sides of everything: American West which can either fill the spirit and be the epitome of loneliness.It all depends on his emotional state. This view changed as long as Sal has grown as a character. He learns that East is also sweet (Kerouac, 1972: 222) and that there is wilderness in the East too. He becomes s trong, confident and in love. On the contrary, we cannot see this self-development in Dean and maybe that is the season why towards the end of the novel there is a detachment between both characters. Their positions have changed. Dean is incoherent and lost. However, the character of Dean Mortality became a sort of hero for this generation.Dean's arrival put everything into motion. He is full of energy, very masculine; he has impulsive passion; he represents what Sal is not. He symbolizes the pioneering instinct, the spirit of the west, idea of moving west to get freedom. So he is the personification of Gal's dream of the west. At the beginning he is seen as a sort of prophet (Kerouac, 1972: 38) but this is broken towards the end. As I said before, he is very irresponsible, even a con-man and almost a delinquent as he stole cars Just for fan.Victor, the Mexican man, is the first man to refuse Dean's attempt to follow him onto the road. His moral obligations to his wife and child are clear to him. He represents the morality Sal is in search of. Therefore, although the novel seems to celebrate the character of Dean Mortality, he is a questioned hero. To conclude, I have been talking about how Jack Kerouac On the Road inspired a new cultural phenomenon, which was known as the ‘beat' generation. I have pointed UT what I think the most relevant evidences are to show the way the book presents this new social attitude.
Saturday, September 14, 2019
Amber Inn & Suites Case Study
Work Environment Amber Inn & Suites, Inc., formed in 1979, operates 200 Amber Inn properties and 50 Amber Inn & Suites properties located in 10 states throughout the Rocky Mountain and western states. On Average, each location has approximately 120 individual guest and suite-style rooms. Under a new president and CEO, the goal is for Amber Inn & Suites to reach profitability within two years after five consecutive years of unprofitability. This company is positioned as a limited-service hotel which does not have the amenities such as a restaurant, lounge, or meeting rooms. This type of hotel is classified under a midscale hotel with food and beverage, such as Holiday Inn and Ramada Inn. CompetitionDirect competition to Amber includes other mid-scale hotels in the western and Rocky Mountain states, specifically hotels that are in the same class as Amber which do not possess the extravagant amenities of an on-site restaurant or meeting rooms. For Amber to make its hotel stand out among st the others is a very difficult task with so many other companies present in this industry. The next level of competition would fall to recreation vehicle parks and camping sites. For the price-conscious individual, this may pose as an easier solution, but does not give someone the comfort of a traditional bed and amenities like television. Also, with a presence in the rocky mountain and western area, weather plays a contributing factor into this scenario.The indirect competition to Amber Inn & Suites is potential company cutbacks and layoffs. This not only affects their business traveler base, but also could affect if individuals have the luxury to travel and stay in a hotel opposed to a relative or friends residence.StrengthsLocation is a key factor to the success of Amber, because the company avoids the downtown areas and has chosen to only be located on sites close to major highways close to suburban areas, airports, and large regional shopping centers. This shows that all of its locations are at a convenient location with easy access to and from their sites. Even though profitability has not been able to be reached, the company has still been able to produce three consecutive years of growing revenues. The average occupancy rate is higher than the industry average for the respective class the hotel is in, and Amber has a significant standing amongst business travelers. WeaknessesThe glaring fact of being unprofitable for five consecutive years is definitely the major weakness of this organization. Lodging revenues are rising, but the expenses correlated with these revenues are increasing at a much faster rate. Other weaknesses are the lack of amenities that Amber Inn & Suites offers travelers, which creates a lack thereof to differentiate from other hotels with the same presence. Another item that could be a weakness is a lack of differentiation between the Amber Inn and AmberInn & Suites. OpportunitiesBy having noticeable differences between the two , this could allow for different price structures and allow Amber Inn to enter a new target market giving the organization the ability to expand its chain. Also, with a dominant business traveler occupancy rate, Amber Inn & Suites could start forming frequent visitor relationships with organizations, so those companies refer their business travelers to stay in these sites.ThreatsWith having so many consecutive years of unprofitability, the thought of bankruptcy or closing of the organization is always a present factor. A company can only go so long of losing money year after year before it is required to throw in the towel. Government regulations on requirements of hotels could also be an imposing factor, because certain regulations could raise general expenses that are required to keep the hotel up to code and to the industry standards.ProblemWith the new CEO wanting to produce profitability within two years, the current problem is how to re-position the organization’s strat egy and define which customer base to focus on. By starting with which type of customer to target, the organization can be more focused on its tactics.Alternatives1. Do nothing. There is not much of a pro to this solution, because by doing no sort of action will either result in the business failing and closing down, or that could cost the marketing senior vice president her position.2. Reward Program for businesses. By instituting a reward program with businesses, it will allow business travelers to stay at the hotel for a discounted price for Sunday through Thursday lodging through his or her place of employment. Instead of attempting to find the best rate. The company knows that when an employee goes to this city, he or she will stay at the Amber Inn and the company books it for the employee. This will increase the business traveler base, which is already predominant. However, this will decrease the overall revenues for the organization.3. Increase weekend prices. By increasing l odging prices on the weekends, it will not harm the business traveler base, and increase profits for the personal and vacation/pleasure areas. This could adversely affect the number of guests staying at the hotel on the weekends and drive the weekend revenue stream down.4. Increase average daily room rate to be more toward industry average. Since the survey says that only 36.6% stayed at the hotel based on price and the fact that majority of business travelers had the rooms paid for by the business, this will increase overall profits. The negative to this option would be the potential loss of that customer base.5. Increase business traveler advertising. By capitalizing on the best strength of customer base, the hotel has the ability to make its focus be solely on the business traveler, which is where the most occupancy is coming from. If the company decides to shift its focus toward the business traveler it will have to cut advertising cost elsewhere, but could in-turn create a bett er strategy for the organization. This will decrease costs because of a more finite focus but also keep the greatest customer base that the hotel already possesses.6. Decrease employee base. By doing this the company will save in SG&A expenses, which will allow the budget to be decreased creating a better profit. However, decreasing the employee base per site, could result in a negative effect on the hotel because it could reduce response time to cleaning rooms and getting each one available for the next guests. Decision PackageIf the company can effectively increase the advertising for the business traveler and increase the hotel’s overall average daily room rate, it will be able to capitalize on the area of customers that visit the hotel the most and also increase the revenue per room. By shifting the focus to the business traveler, the company can save advertising costs elsewhere because this will limit the areas that are needed to be advertised to. If the overall adver tising budget is decreased and the business traveler rate can increase, then the company is able to capitalize on the most profitable target market available.Plan of ActionDevelop a new budget for advertising with a special emphasis on the business traveler. Attempting which channels are spent on the everyday consumer will help decrease those costs and effectively increase sales. The price increase can happen in gradual stages on a quarterly basis. Given the time from of two years, the organization should structure itself at 75% of the industry average on room rate, which would give Amber Inn a $20 increase per room average. This would allow for a $2.50 increase per quarter.Overall room occupancy rate may decrease without the personal and leisure guest presence, but the increase in profit and business segment will help adjust those figures. If the occupancy rate decreases slightly, but the revenue is increasing, this will decrease the variable costs associated with maintaining those extra rooms which will allow for less expenses.
Friday, September 13, 2019
Law Of Privacy Essay Example | Topics and Well Written Essays - 2500 words
Law Of Privacy - Essay Example This evaluation fundamentally misses the conceptual approach to tort law advanced by Warren and Brandeis in finding a right to privacy and elaborating some aspects ÃŽ ¿f that right. They did not identify a new tort, but rather a new right that ought to be protected by tort law. That new right in turn was derived from an old right, perhaps a natural right, namely the right to be let alone. In light ÃŽ ¿f these origins, it would have been surprising if the tort protection given to privacy remained confined within the narrow bounds ÃŽ ¿f public disclosure. The very theory ÃŽ ¿f torts upon which privacy was based implied its fluidity. I have sought in the preceding sections to show how Warren and Brandeis viewed tort law as the law defining and protecting rights, and how this view was at odds with other conceptions ÃŽ ¿f tort law that emerged at the end ÃŽ ¿f the nineteenth century and eventually prevailed. Holmess defendant-based instrumentalist vision provided the conceptual foundation ÃŽ ¿f tort law well into the twentieth century. Strict liability largely gave way to negligence, even in such bastions ÃŽ ¿f rights-based thinking as property. The common law, and most particularly the law ÃŽ ¿f torts, became the domain ÃŽ ¿f reasonableness rather than rights. Intentional torts, once the focus ÃŽ ¿f torts, receded to near irrelevance. Indeed, despite occasional manifestations ÃŽ ¿f life, intentional torts have remained in a formal structure much like the writ system from which they are descended. This in essence has been the fate ÃŽ ¿f privacy. Promulgated as part ÃŽ ¿f a jurisprudence ÃŽ ¿f rights, with strong natural law overtones, the privacy tort had no intellectual place in modern tort law. Rights now belong to the language ÃŽ ¿f public law discourse rather than private law discourse. Prossers 1960 article stands as the modern source ÃŽ ¿f the privacy tort. Prossers analysis is a return to the essentials ÃŽ ¿f the writ system that continue to
Thursday, September 12, 2019
The Value and Contribution of the role of Selling, to the Strategic Essay
The Value and Contribution of the role of Selling, to the Strategic Development of a Company - Essay Example Introduction Zara is a flagship chain store owned of Inditex Group that owns other brands such as Pull and Bear, Bershka and Stradivarius. The first Zara store was opened in 1975 and featured low priced high end products that were mainly sold to women, children and men (Zara 2012). Zara business model aims at contributing to sustainable development of the society. Zara stores aim at saving energy, ensuring less waste and creating an environmentally aware team. Zara products are made with organic cotton, ecological fabrics and PVC-free footwear (Zara 2012). The empowered retail managers ensure customers are kept informed of the new offerings through word-of-mouth since the stores are regularly replenished with new and innovative products. Almost all Zara stores are company owned, and the rest are franchises thus customers entering the stores in any city experience a standardised shopping environment that involves modern, spacious and well-lit stores that are walled with mirrors. Unlik e other clothing stores that spend much of the profits on advertising, Zara spends less than five percent of the sales revenues on advertising (Proctor 2000). Zara’s marketing and selling strategies focuses on product variety, the location of the store and speed of market penetration. Zara replenishes its stores with new items more frequently than any other clothing chain store in the world. Zara has implemented loyalty programs to create a link with the customers and ensure good working relationships with past customers (Ferrell and Hartline 2011). Zara relies on location of the store rather mass marketing in attracting customers and always produces few and scarce fashionable clothes that will have a short lead time in the stores (Proctor 2000). Some factors that have contributed to the success of Zara’s selling strategy include extensive market research that ensures products meet the clients’ needs and relationship selling (Proctor 2000). Zara also offers favo rable prices and after sale services that ensure customer complaints are fully addressed. Additionally, the selling strategy ensures that the stores exemplify a high class and cool shopping atmosphere that is associated with Zara’s products (Kumar 2010). Zara marketing strategy is aimed at increasing the level of concentration and internalization of the brands (Proctor 2000). Some selling trends that Zara has utilized include tele-shopping and e-marketing. The main target market for the products includes the individuals aged between 18 to 40 years and those working in the large cities such as Madrid and London. The consumers sought benefits include the interest to appear trendy and enjoy shopping in a stylish environment (Zara 2012). According to PESTLE analysis, Zara should be conversant with the trading policies while importing the products to the numerous countries. However, numerous changes in taxation policies, exchange rates and recent economic slowdown have impacted ne gatively on the sales of the company. The social environment is positive for Zara since the global population has increased thus creating additional market that is fashion aware and educated. The technological environment has allowed Zara to utilize online shopping carts, bar coding and technology aided designs thus leading to more customer satisfaction and convenience. Zara has also responded well to the ecological environme
Wednesday, September 11, 2019
Government should be responsible for the unemployed in the uk. To what Essay
Government should be responsible for the unemployed in the uk. To what extent do you agree with this statement - Essay Example Major aim of this essay is to address the initiatives that are taken by British Government in order to reduce the growing unemployment rate. The first reason is British Government has utilized taxes that are collected from the common people in order to create employment opportunities for job seekers in public sectors. In addition to this, the British government has introduced government welfare expenditure programme in the year 2012 to provide income benefits to common people by utilising the tax amount. British government announced 16 percent of government spending in the year 2011 to create employment opportunities for job seekers (Heyes, 2011, p.6). Government has made significant investments in several benefit areas, such as state pension, disability living allowance, income support for job losers, rent rebate, allowances of job seekers and pension credit for old people. Government has ensured these expenditures by utilizing collected public tax amount. In the financial year 2011-12, the British government has made huge investment to pay employment benefits to unemployed people during the era of post economic recessi on. It is true that public service pension cost has risen effectively in last 10 years (HM Treasury, 2013, p.16). Moreover, British government has invested in several public service development programmes, such as introduction of public schools, hospitals and other institutions. Expenditure behind these initiations can come under other uncategorized expenditure. It enables huge number of job seekers to find employment opportunities in these public sectors. First of all, these developments used to help the common people to stabilize their social life. On the other hand, development process of these public services generally generates significant employment opportunities for the common people (Hall, 2003, p.21). Government generally utilises this tax amount in the development of public
Tuesday, September 10, 2019
Principles of perioperative nursing care - Management of postoperative Essay
Principles of perioperative nursing care - Management of postoperative pain - Essay Example tient, family members and other health-care professionals to help plan, implement and evaluate treatment Perioperative registered nurses provide surgical patient care by assessing, planning, and implementing the nursing care patients receive before, during and after surgery. The activities included in perioperative nursing care includes patient assessment, creating and maintaining a sterile and safe surgical environment, pre- and post-operative patient education, monitoring the patient’s physical and emotional well-being, and integrating and coordinating patient care throughout the surgical care continuum. (Tramer, 2006) This assignment, deals with a particular selected aspect of perioperative patient care (among the multifaceted duties), â€Å"The patient experience – Postoperative pain†. This essay ravels through the dealing with pain, its path physiology, post operative main, its management, role of nurse in post operative pain management, role of patients and in the conclusion, deals with how changes brought in educational, managerial or nursing, that could be considered/ implemented to affect the improvement of quality care. The knowledge of pain is essential successful management of it. According to the International Association of for the Study of Pain, (IASP), pain is defined as an unpleasant experience in both emotional and sensory way that is described in term of actual or potential tissue damage. They further describe that the pain is subjective and each individual experiences the meaning of the term through early experiences. The pain can be further at micro levels be understood as a experience that comprises of sensory, emotional and cognitive components , with its expression and management, biological, psychological and social factors interacting in complex ways. Though it could be understood that pain is basically a physiological phenomenon, whose biological function is to provoke special reactive patterns that aims the removal/avoidance of
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